THE NEW YORK TIMES
Last month, The New York Times aired their first-ever Oscars ad, called "The Truth Is Hard." It already has 15+ million views & spread through media coverage like wildfire. The typography centric spot outlines different conflicting statements in a tension filled way with, "voiceovers of various people proclaiming their own notions of truth play[ing] out in the background. Images & sounds begin to spill over each other at a rapid pace, creating a cacophonous pile-on of information." Then it cuts out.
"The truth is hard. The truth is hard to know. The truth is more important than ever."
This was the first time the New York Times has created a brand campaign in over 10 years & it couldn't come at a more important time. The team here is setting the bar for the information age & is seeking talent who can help bring their audience the "next thing” in journalism, entertainment & education. So bring your ideas. They also offer a solid benefits package which includes medical, dental & vision plans for employees & their families, health &wellness programs, a 401(k) plan, tuition reimbursement, paid vacation, paid parental leave & much more.